Why Authors Start Marketing Too Late—and What It Costs Them

Why Authors Start Marketing Too Late—and What It Costs Them

Why Authors Start Marketing Too Late—and What It Costs ThemJudy M. Baker
Published on: 27/08/2026

Authors often wait to start marketing their book until they have finished writing it. Discover why this happens, what it costs, and how starting earlier improves results.

author platformbook marketingpositioningmarketing plan
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The Message Gap: When Your Book Says One Thing and Your Bio Says Another

The Message Gap: When Your Book Says One Thing and Your Bio Says Another

The Message Gap: When Your Book Says One Thing and Your Bio Says AnotherJudy M. Baker
Published on: 19/08/2026

Picture the exact person your book was written for. Tonight, they search for help with the problem you solve. In the next ten seconds — do they find you? For most authors, the honest answer is no. That's the Visibility Gap.

author brandingpositioningmessagingbook marketing
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The Gap Between Your Book and Your Clients (And Why It's Not the Book)

The Gap Between Your Book and Your Clients (And Why It's Not the Book)

The Gap Between Your Book and Your Clients (And Why It's Not the Book)Judy M. Baker
Published on: 04/08/2026

Your book isn't underperforming because it's a bad book. It's stuck in one of three specific gaps. Here's how to find which one.

book marketingauthor platformvisibilitypositioning
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